Buyer typology by gender in Germany in 2020

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows the German population by buyer typology and by gender in 2020. According to the figures at hand, 57.8 percent of women consider buying clothing to be fun, compared to 18.1 percent of men.

The German population by buyer typology in 2020, by gender

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Release date

July 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on total population:
Base: The German-speaking population aged 14 years and older in private households at the place of main residence in the Federal Republic of Germany

Information on total sample:
2019: 23,318 respondents, projection to 70.60 million persons

Information on target group: Women
2019: Projection to 35.76 million persons

Information on target group: Men
2019: Projection to 34.84 million persons

Further information on the methodology can be found here.

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