Most popular feminine care brands Germany 2020

In 2020, the most popular brand for feminine care products in Germany such as tampons, sanitary pads and panty liners was o.b., with 22.5 percent of women using o.b. products. The least popular brand was MoliCare, with a share of 0.4 percent.

Ranking of the most popular feminine care brands (used during the past 6 months) in Germany from 2017 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population; women

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* First evaluated in 2015 .
** Since 2017 no longer evaluated.
*** First evaluated in 2017,

Information on total population:
Base: German-speaking population aged 14 years and older

Information on total sample:
2015: 23,090 respondents, projection to 69.24 million people
2016: 23,102 respondents, projection to 69.56 million people
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people

Information on target group "Women":
2015: Projection to 35.43 million people
2016: Projection to 35.54 million people
2017: Projection to 35.74 million people
2018: Projection to 35.75 million people
2019: Projection to 35.76 million people

These figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020

Further information on methodology can be found here.

Multiple answers to this question were possible. For that reason the total sum of all percentage values can exceed 100 percent.

The survey question was posed as follows: "Which of the following feminine care brands for tampons/sanitary pads/panty liners have you used during the past 6 months?"