This statistic shows the most popular decorative cosmetics amongst women in Germany in 2017 and 2021. Mascara was the most popular product in 2021, with 60 percent of women using it frequently. Make-up was in second place.
Most popular decorative cosmetics for women (used at least a few times a month) in Germany from 2017 to 2021
Information on total population:
Base: German-speaking population aged 14 years and older
Information on total sample:
2017: 23,106 respondents, projection to 70.09 million persons
2018: 23,086 respondents, projection to 70.45 million persons
2019: 23,120 respondents, projection to 70.60 million persons
2020: 23,138 respondents, projection to 70.63 million persons
These figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021
Further information on methodology can be foundhere.
This statistic is a result gathered from the analysis of different characteristics of the survey. The question was not posed directly. During the survey the participants were asked how frequently they used the products.This statistic depicts the share of respondents for each product that stated during the survey that they use the product "daily", "a couple of times a week" or "3 to 4" times a month.
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VuMA. (November 17, 2021). Most popular decorative cosmetics for women (used at least a few times a month) in Germany from 2017 to 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1088957/most-popular-decorative-cosmetics-women-germany/
VuMA. "Most popular decorative cosmetics for women (used at least a few times a month) in Germany from 2017 to 2021." Chart. November 17, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1088957/most-popular-decorative-cosmetics-women-germany/
VuMA. (2021). Most popular decorative cosmetics for women (used at least a few times a month) in Germany from 2017 to 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1088957/most-popular-decorative-cosmetics-women-germany/
VuMA. "Most Popular Decorative Cosmetics for Women (Used at Least a Few times a Month) in Germany from 2017 to 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1088957/most-popular-decorative-cosmetics-women-germany/
VuMA, Most popular decorative cosmetics for women (used at least a few times a month) in Germany from 2017 to 2021 Statista, https://www.statista.com/statistics/1088957/most-popular-decorative-cosmetics-women-germany/ (last visited December 21, 2024)
Most popular decorative cosmetics for women (used at least a few times a month) in Germany from 2017 to 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1088957/most-popular-decorative-cosmetics-women-germany/
