Ranking of media brands in Poland 2017, by value

Published by Małgorzata Puzio, Dec 16, 2022
The Polish free-to-air television station TVN opens the ranking of the most valuable media brands in Poland in 2017, followed by another TV station - Polsat, and DTH platform (satellite television) Cyfrowy Polsat.

Leading media brands in Poland in 2017, by value of brand (in million zloty)

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Release date

February 2018

Region

Poland

Survey time period

2017

Number of respondents

400 respondents

Special properties

Brands in Poland

Supplementary notes

Brand strength is measured by giving weight to the following factors:
- market position - weight 21
- customer relations - weight 24
- brand perception - weight 45
- market - weight 10

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