Ranking of telecommunications brands in Poland 2022, by value

Published by
Adriana Sas,
Nov 1, 2023
The Polish cellular telecommunications provider Play opened the ranking of the most valuable telecommunications brands in Poland in 2022, followed by another mobile network provider, Plus.

Leading telecommunications brands in Poland in 2022, by value of brand (in million zloty)

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Release date

October 2022

Region

Poland

Survey time period

2022

Number of respondents

1,263 respondents

Special properties

300 Polish brands

Supplementary notes

The value of a brand expressed in PLN is derived from the market position expressed by its sales value, indexed by the strength of the brand and its contribution to the value of sales in the category.

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