Pay TV reach in the Lima Metropolitan Area, Peru 2014-2020

Published by
A. Guttmann,
Jan 5, 2023
During a survey fielded in the Lima Metropolitan Area, in Peru, from December to 2019 and January 2020, around 52.5 percent of responding households reported subscribing to pay TV services. In 2016, the share stood at over 68 percent. In 2020, more than one-fourth of households surveyed in Peru agreed that video streaming services offered better content than pay TV.

Pay TV household penetration rate in Lima, Peru from 2014 to 2020

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Release date

September 2020

Region

Peru

Survey time period

October 28 to November 29, 2014; November 21 to December 22, 2015; November 21 to December 31, 2016; November 10 to December 28, 2018; and December 22, 2019 to January 31, 2020

Number of respondents

12,624*

Special properties

Lima metropolitan area

Method of interview

Face-to-face interview

Supplementary notes

* Number of households surveyed in overall Peru in 2019 and 2020.
2018: n = 12,669
2016: n = 15,138
2015: n = 15,128
2014: n = 14,626

Data prior to 2015 was retrieved from an earlier release.

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