In 2023, around 65 percent of women in Germany paid attention to good deals when grocery shopping, compared to 55 percent of men. This statistic shows the results of a survey conducted in Germany in 2023 on various nutrition preferences of the German population, by gender. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Nutrition preferences of the population in Germany in 2023, by gender
Information on total population: Base: German-speaking population aged 14 and older in private households at the place of their principal residence in the Federal Republic of Germany
Information on total sample: 2023: 22,524 respondents, projection to 70.08 million people
Information on target group: Women 2023: projection to 35.54 million people
Information on target group: Men 2023: projection to 34.54 million people
Further information on methodology can be found: here.
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IfD Allensbach. (June 19, 2023). Nutrition preferences of the population in Germany in 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1088643/nutrition-preferences-by-gender-germany/
IfD Allensbach. "Nutrition preferences of the population in Germany in 2023, by gender ." Chart. June 19, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1088643/nutrition-preferences-by-gender-germany/
IfD Allensbach. (2023). Nutrition preferences of the population in Germany in 2023, by gender . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1088643/nutrition-preferences-by-gender-germany/
IfD Allensbach. "Nutrition Preferences of The Population in Germany in 2023, by Gender ." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1088643/nutrition-preferences-by-gender-germany/
IfD Allensbach, Nutrition preferences of the population in Germany in 2023, by gender Statista, https://www.statista.com/statistics/1088643/nutrition-preferences-by-gender-germany/ (last visited November 21, 2024)
Nutrition preferences of the population in Germany in 2023, by gender [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1088643/nutrition-preferences-by-gender-germany/
