Frequency of color makeup online purchases in Poland 2018

Published by
Adriana Sas,
Feb 27, 2024
Only 15 percent of respondents in Poland decided to buy colour cosmetics in e-stores in 2018, and almost every fourth consumer preferred to test them personally in drugstores rather than buy online.

Frequency of color makeup purchases via internet in Poland in 2018

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Release date

January 2019

Region

Poland

Survey time period

December 21-22, 2018

Number of respondents

1,000 respondents

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