In 2020, about 44 percent of Italians aged over 55 years old did not subscribe to any video on demand platform. However, a poll showed that Amazon Prime Video and Netflix were the most popular VoD platforms, with a penetration rate of 35 and 24 percent, respectively. Another nine percent of over 55 years-olds subscribed to TimVision in the previous 12 months. The same percentage was reported for Sky Online.
Most popular video on demand (VoD) platforms with over 55 years-olds in Italy in 2020
The question was phrased by the source as follows: "A quali fra le seguenti piattaforme di video on demand hai sottoscritto un abbonamento negli ultimi 12 mesi? Seleziona tutte le risposte che ritieni opportune."
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YouGov Italy. (January 15, 2020). Most popular video on demand (VoD) platforms with over 55 years-olds in Italy in 2020 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1088519/most-popular-vod-platforms-with-over-55-years-olds-italy/
YouGov Italy. "Most popular video on demand (VoD) platforms with over 55 years-olds in Italy in 2020." Chart. January 15, 2020. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1088519/most-popular-vod-platforms-with-over-55-years-olds-italy/
YouGov Italy. (2020). Most popular video on demand (VoD) platforms with over 55 years-olds in Italy in 2020. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1088519/most-popular-vod-platforms-with-over-55-years-olds-italy/
YouGov Italy. "Most Popular Video on Demand (Vod) Platforms with over 55 Years-olds in Italy in 2020." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1088519/most-popular-vod-platforms-with-over-55-years-olds-italy/
YouGov Italy, Most popular video on demand (VoD) platforms with over 55 years-olds in Italy in 2020 Statista, https://www.statista.com/statistics/1088519/most-popular-vod-platforms-with-over-55-years-olds-italy/ (last visited January 08, 2025)
Most popular video on demand (VoD) platforms with over 55 years-olds in Italy in 2020 [Graph], YouGov Italy, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1088519/most-popular-vod-platforms-with-over-55-years-olds-italy/
