For more than half of the women buying cosmetics in Poland in 2019, the most important factor determining their purchase was a good and trusted brand. For men, this percentage was 41 percent. More men than women were guided by the smell and appearance of cosmetic products as well as their advertising.
Factors influencing the purchase of cosmetics by customers in Poland in 2019, by gender
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MarketingPrzyKawie.pl. (July 6, 2019). Factors influencing the purchase of cosmetics by customers in Poland in 2019, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1088334/poland-factors-influencing-the-cosmetics-purchase/
MarketingPrzyKawie.pl. "Factors influencing the purchase of cosmetics by customers in Poland in 2019, by gender." Chart. July 6, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1088334/poland-factors-influencing-the-cosmetics-purchase/
MarketingPrzyKawie.pl. (2019). Factors influencing the purchase of cosmetics by customers in Poland in 2019, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1088334/poland-factors-influencing-the-cosmetics-purchase/
MarketingPrzyKawie.pl. "Factors Influencing The Purchase of Cosmetics by Customers in Poland in 2019, by Gender." Statista, Statista Inc., 6 Jul 2019, https://www.statista.com/statistics/1088334/poland-factors-influencing-the-cosmetics-purchase/
MarketingPrzyKawie.pl, Factors influencing the purchase of cosmetics by customers in Poland in 2019, by gender Statista, https://www.statista.com/statistics/1088334/poland-factors-influencing-the-cosmetics-purchase/ (last visited December 22, 2024)
Factors influencing the purchase of cosmetics by customers in Poland in 2019, by gender [Graph], MarketingPrzyKawie.pl, July 6, 2019. [Online]. Available: https://www.statista.com/statistics/1088334/poland-factors-influencing-the-cosmetics-purchase/
