Information sources on professional hair cosmetics in Poland 2018

Published by
Adriana Sas,
Feb 27, 2024
Nearly 95 percent of Polish women used hairdressing services in 2018. The knowledge about professional hair cosmetics was mainly drawn from hairdressers (over 60 percent), less frequently from the Internet (37 percent), or the recommendations of friends (34 percent). Hairdressing salons were also the most common place to buy specialist cosmetics.

Sources of information about professional hair cosmetics in Poland in 2018

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Sources

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Release date

June 2019

Region

Poland

Survey time period

November - December, 2018

Number of respondents

600 respondents

Special properties

Female adults

Method of interview

Computer-assisted telephone interviews (CATI)

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