Leading factors in premium pet food purchaser decision U.S. 2019

Published by
M. Shahbandeh,
Jan 12, 2024
According to a survey carried out in the United States in 2019, some 39 percent of premium pet food purchasers stated that the product itself was the most important factor in their purchasing decision. Price ranked in second place in the survey, with a 23 percent share of the vote.

Leading purchase factors for premium pet food buyers in the United States in 2019

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Sources

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Release date

December 2019

Region

United States

Survey time period

2019

Number of respondents

605 respondents

Special properties

pet owners who had purchased one of 17 premium or super premium brands of pet food within a month of participating in the survey

Method of interview

Online survey

Supplementary notes

The source did not provide the age of the respondents or an exact survey date.
Figures may not total 100 percent due to rounding.

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