Means used by companies to gain clients in France 2019

Published by Statista Research Department, Nov 29, 2023
Contact forms and web tracking tools, as means of customer acquisition, were not used the same way among French data driven and non-data driven companies in 2019. The diagram shows that all data driven companies made use of contact forms and web tracking tools. Of the non-data driven companies, 28 percent used contact forms and 12 percent had a hold of web tracking tools.

What are the tools used by companies to win clients in France in 2019?

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Release date

December 2019

Region

France

Survey time period

June to August 2019

Number of respondents

250*

Supplementary notes

* The source does not provide information about how many of the 250 companies were data driven and non-data driven.
The source mentions that of the data driven companies, 100 percent disposed of a client database. Of the non-data driven companies, only 24 percent disposed of a client database.
** Data driven companies store their client information and use their data as a mean of transaction growth. Non-data driven companies do not yet orient themselves around client data.

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