Companies collecting client information for marketing purposes in France 2019
The statistic compares how loyalty programs and service satisfaction surveys, as means for relational marketing, are used amongst French data driven and non-data driven companies in 2019. The diagram shows that 75 percent of the data driven companies had a loyalty program compared to 16 percent of the non-data driven ones. Service satisfaction surveys were conducted by 83 percent of data driven companies as opposed to 20 percent of the non-data driven French companies.
