Companies collecting client information for marketing purposes in France 2019

What are the tools used by companies for relational marketing in France in 2019?

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Source

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Release date

December 2019

Region

France

Survey time period

June to August 2019

Number of respondents

250*

Supplementary notes

* The source does not provide information about how many of the 250 companies were data driven and non-data driven.
The source mentions that of the data driven companies, 100 percent disposed of a client database. Of the non-data driven companies, only 24 percent disposed of a client database.
** Data driven companies store their client information and use their data as a mean of transaction growth. Non-data driven companies do not yet orient themselves around client data.
*** Relational marketing refers to the set of actions that aim to establish an individual, continuous and personalized relationship with each customer in order to build brand loyalty.

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8

Third-party cookies

8

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6

Data protection & breaches

8

Customer perception

8

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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