Leading sales driving product groups in interactive retail Germany 2021-2023

Published by
Kasia Davies,
Apr 2, 2024

Clothing, consumer electronics and computers are the leading three sales drivers in German interactive retail. In 2023, clothing sales in German e-commerce generated almost 19.3 billion euros, which was a decrease compared to the year before.

Leading sales driving product groups in interactive retail in Germany from 2021 to 2023 (in million euros)

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Release date

January 2024

Region

Germany

Survey time period

2021 to 2023

Special properties

Sales figures include VAT, exlude private online market place purchases

Supplementary notes

* Including downloads.

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