As of July 2019, a research was conducted on the most popular multibrand fashion websites in Italy: Zalando and Shein were established as the most visited ones. As regards the device utilized for accessing the webpages, it emerged that smartphones and tablets were the most preferred among Italian consumers. For instance, 87.52 percent of zalando.it visitors accessed the website via mobile devices. By contrast, desktop devices were used by 12.48 percent of online buyers.
Distribution of visits to leading e-commerce multibrand fashion websites in Italy as of July 2019, by device
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Semrush. (September 24, 2019). Distribution of visits to leading e-commerce multibrand fashion websites in Italy as of July 2019, by device [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1088069/distribution-of-visits-to-multibrand-fashion-websites-in-italy/
Semrush. "Distribution of visits to leading e-commerce multibrand fashion websites in Italy as of July 2019, by device." Chart. September 24, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1088069/distribution-of-visits-to-multibrand-fashion-websites-in-italy/
Semrush. (2019). Distribution of visits to leading e-commerce multibrand fashion websites in Italy as of July 2019, by device. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1088069/distribution-of-visits-to-multibrand-fashion-websites-in-italy/
Semrush. "Distribution of Visits to Leading E-commerce Multibrand Fashion Websites in Italy as of July 2019, by Device." Statista, Statista Inc., 24 Sep 2019, https://www.statista.com/statistics/1088069/distribution-of-visits-to-multibrand-fashion-websites-in-italy/
Semrush, Distribution of visits to leading e-commerce multibrand fashion websites in Italy as of July 2019, by device Statista, https://www.statista.com/statistics/1088069/distribution-of-visits-to-multibrand-fashion-websites-in-italy/ (last visited November 21, 2024)
Distribution of visits to leading e-commerce multibrand fashion websites in Italy as of July 2019, by device [Graph], Semrush, September 24, 2019. [Online]. Available: https://www.statista.com/statistics/1088069/distribution-of-visits-to-multibrand-fashion-websites-in-italy/