During a survey carried out in Canada in May 2017, it was revealed that, of all listed beverages, respondents were the most willing to pay extra for premium 100% juice drinks. Specialty coffee ranked second in the survey, with some 28 percent of respondents stating that they would pay more for a premium version.
Consumers' willingness to pay more for premium beverages in Canada as of May 2017, by type*
*Original survey question: "Are you willing to pay more for a 'premium beverage' product from any of these categories?"
The source did not provide the number of survey respondents.
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Grocery Business (Canada). (December 13, 2019). Consumers' willingness to pay more for premium beverages in Canada as of May 2017, by type* [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1088044/willingness-to-pay-more-for-premium-beverages-canada/
Grocery Business (Canada). "Consumers' willingness to pay more for premium beverages in Canada as of May 2017, by type*." Chart. December 13, 2019. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1088044/willingness-to-pay-more-for-premium-beverages-canada/
Grocery Business (Canada). (2019). Consumers' willingness to pay more for premium beverages in Canada as of May 2017, by type*. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1088044/willingness-to-pay-more-for-premium-beverages-canada/
Grocery Business (Canada). "Consumers' Willingness to Pay More for Premium Beverages in Canada as of May 2017, by Type*." Statista, Statista Inc., 13 Dec 2019, https://www.statista.com/statistics/1088044/willingness-to-pay-more-for-premium-beverages-canada/
Grocery Business (Canada), Consumers' willingness to pay more for premium beverages in Canada as of May 2017, by type* Statista, https://www.statista.com/statistics/1088044/willingness-to-pay-more-for-premium-beverages-canada/ (last visited November 18, 2024)
Consumers' willingness to pay more for premium beverages in Canada as of May 2017, by type* [Graph], Grocery Business (Canada), December 13, 2019. [Online]. Available: https://www.statista.com/statistics/1088044/willingness-to-pay-more-for-premium-beverages-canada/
