Companies client data usage in France 2019

The statistic represents to which extent French companies store and use their client data in 2019. The study compared data driven companies who already store their client information and use their data as a mean of transaction growth and non-data driven companies who do not yet orient themselves around client data. From the non-data driven companies, none of them tracked their users responsiveness to e-mail campaigns or other forms of advertisements and webpage visits. Of the data driven companies, 100 percent tracked their client contact information as opposed to 50 percent from the non-data driven companies. Client orders were tracked by 83 percent of the data driven companies compared to 67 percent of the non-data driven ones. The details of the purchased products played to 92 percent an important role for data driven companies who also fully tracked their website visits.