Reaction frequency regarding online advertisements Japan 2019

Published by Statista Research Department, Jan 14, 2020
According to a survey conducted in July 2019, approximately 42.1 percent of respondents aged 20 to 69 years old in Japan reacted to online advertisements in mail magazines or newsletters depending on the content. While a small subset of respondents often clicked on or read advertisements regardless of the subject matter, the right content was an important factor in eliciting users' responses across all types of advertisement.

Response frequency regarding online and postal advertisements among people in Japan as of July 2019

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Release date

December 2019

Region

Japan

Survey time period

July 2019

Number of respondents

1,000 respondents

Age group

20-69 years

Method of interview

Online survey

Supplementary notes

Original question: "If you think about the most recent year, how often did you click on advertisements or read direct mail?"

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