According to a survey conducted in April 2021 in Japan, the majority of respondents stated that they did not know about live commerce services. While around a quarter knew the term and how live commerce services worked, only a minority made purchased before.
Share of people who purchased goods via live commerce in Japan as of April 2021
Characteristic
Share of respondents
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Original question: "Regarding services that allows you to buy goods while watching live streams of celebrities, famous people, and employees who introduce the products (live commerce), please select the most appropriate answer."
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MMD Labo. (May 25, 2021). Share of people who purchased goods via live commerce in Japan as of April 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1087910/japan-familiarity-live-commerce/
MMD Labo. "Share of people who purchased goods via live commerce in Japan as of April 2021." Chart. May 25, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1087910/japan-familiarity-live-commerce/
MMD Labo. (2021). Share of people who purchased goods via live commerce in Japan as of April 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1087910/japan-familiarity-live-commerce/
MMD Labo. "Share of People Who Purchased Goods via Live Commerce in Japan as of April 2021." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1087910/japan-familiarity-live-commerce/
MMD Labo, Share of people who purchased goods via live commerce in Japan as of April 2021 Statista, https://www.statista.com/statistics/1087910/japan-familiarity-live-commerce/ (last visited July 22, 2024)
Share of people who purchased goods via live commerce in Japan as of April 2021 [Graph], MMD Labo, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1087910/japan-familiarity-live-commerce/
