According to a survey conducted in China in February 2017, around 57 percent of the surveyed millennials admitted they used their parents' money to purchase luxury fashion items. Around 38 percent of respondents said they earned the money they were spending of luxury brands.
Source of funding for luxury brand fashion purchases among millennials in China as of February 2017
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Bain & Company. (April 19, 2019). Source of funding for luxury brand fashion purchases among millennials in China as of February 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1087877/china-millennials-funding-sources-for-luxury-fashion-purchases/
Bain & Company. "Source of funding for luxury brand fashion purchases among millennials in China as of February 2017." Chart. April 19, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1087877/china-millennials-funding-sources-for-luxury-fashion-purchases/
Bain & Company. (2019). Source of funding for luxury brand fashion purchases among millennials in China as of February 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1087877/china-millennials-funding-sources-for-luxury-fashion-purchases/
Bain & Company. "Source of Funding for Luxury Brand Fashion Purchases among Millennials in China as of February 2017." Statista, Statista Inc., 19 Apr 2019, https://www.statista.com/statistics/1087877/china-millennials-funding-sources-for-luxury-fashion-purchases/
Bain & Company, Source of funding for luxury brand fashion purchases among millennials in China as of February 2017 Statista, https://www.statista.com/statistics/1087877/china-millennials-funding-sources-for-luxury-fashion-purchases/ (last visited December 21, 2024)
Source of funding for luxury brand fashion purchases among millennials in China as of February 2017 [Graph], Bain & Company, April 19, 2019. [Online]. Available: https://www.statista.com/statistics/1087877/china-millennials-funding-sources-for-luxury-fashion-purchases/
