Interest in information about books in Germany in 2023, by gender
In 2022, around 70 percent of women in Germany were generally interested in information about books, compared to almost 51 percent of men. These figures are based on a survey conducted in Germany that year among the German-speaking population aged 14 and older.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
