Value of NBA social media posts tagging cryptocurrency and NFT brands worldwide 2021

Published by Statista Research Department, Sep 7, 2023
As of November 2021, seven cryptocurrency and NFT brands worldwide had signed an NBA partnership. While the league itself announced Coinbase as the exclusive cryptocurrency platform partner for the 2021/2022 season, another six brands from the crypto and NFT market partnered with one or more NBA teams. According to an analysis conducted between October 19 and November 17, 2021, NBA social media posts including tags to the brand Crypto.com, which represents the Philadelphia 76ers and Los Angeles Lakers, generated a value of roughly 210 thousand U.S. dollars. As of the same period, posts tagging the NFT brand Socios - partner with 24 of 30 NBA teams - reported a value of over 181 thousand U.S. dollars.

Value of NBA social media posts including tags of cryptocurrency and NFT brands worldwide from October 19 to November 17, 2021 (in U.S. dollars/Ethereum)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2021

Region

Worldwide

Survey time period

October 19 to November 17, 2021

Supplementary notes

The source specifies that figures refer to the "social value in U.S. dollars and the conversion to Ethereum (ETH) generated for NBA team owned posts when tagging the corresponding brands, which are brands in the cryptocurrency and NFT industry. The price of ETH captured was from November 17, 2021 9:00am EST per Coinbase.com".

Citation formats
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
Buy now
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " NFT "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you NFT

Market size

6

Users

4

Wallets

7

Marketplace(s)

7

Gaming/metaverse

5

Art and collectibles

6

Sports

7

Other segments

3

Environmental impact

4

Further related statistics

9

Further Content: You might find this interesting as well

Statistics

Topics

NFTCrypto marketBlockchainCrypto artDecentralized Finance (DeFI)
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
Buy now
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu