From 2015 to 2018, the environmental awareness seems to have significantly increased in Italy, at least as long as the clothing industry is concerned. While in 2015 only 13 percent of the consumers were willing to spend more for natural or sustainable clothing, in 2018, 25 percent were ready to do that.
Share of consumers who would spend more for sustainable or natural clothing in Italy from 2015 to 2018
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Coop Italia. (January 3, 2020). Share of consumers who would spend more for sustainable or natural clothing in Italy from 2015 to 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1087563/awareness-of-sustainability-in-clothing-industry-in-italy/
Coop Italia. "Share of consumers who would spend more for sustainable or natural clothing in Italy from 2015 to 2018." Chart. January 3, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1087563/awareness-of-sustainability-in-clothing-industry-in-italy/
Coop Italia. (2020). Share of consumers who would spend more for sustainable or natural clothing in Italy from 2015 to 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1087563/awareness-of-sustainability-in-clothing-industry-in-italy/
Coop Italia. "Share of Consumers Who Would Spend More for Sustainable or Natural Clothing in Italy from 2015 to 2018." Statista, Statista Inc., 3 Jan 2020, https://www.statista.com/statistics/1087563/awareness-of-sustainability-in-clothing-industry-in-italy/
Coop Italia, Share of consumers who would spend more for sustainable or natural clothing in Italy from 2015 to 2018 Statista, https://www.statista.com/statistics/1087563/awareness-of-sustainability-in-clothing-industry-in-italy/ (last visited December 21, 2024)
Share of consumers who would spend more for sustainable or natural clothing in Italy from 2015 to 2018 [Graph], Coop Italia, January 3, 2020. [Online]. Available: https://www.statista.com/statistics/1087563/awareness-of-sustainability-in-clothing-industry-in-italy/
