According to a survey conducted in July 2019, close to 71 percent of respondents aged 20 to 69 years old in Japan did not want companies to use their internet activities for targeted advertisements. Among those who welcomed the use of one's online activities, websites visited via PC constituted the most accepted category.
Opinions on the use of one's internet activities for targeted advertisements among people in Japan as of July 2019
multiple answers possible for those who welcomed the use of one's internet activities
Method of interview
Online survey
Supplementary notes
Original question: "Please think about the promotion and notifications of a producer or shop that offers products such as cameras, consumer electronics, fashion and cosmetic products (provisionally called Company A). Company A is a company that you trust and whose name is well-known. Which kind of promotion or notification from Company A would you welcome?"
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Opinions on the use of one's internet activities for targeted advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1087489/japan-attitude-use-internet-activities-personalized-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Opinions on the use of one's internet activities for targeted advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1087489/japan-attitude-use-internet-activities-personalized-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Opinions on the use of one's internet activities for targeted advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1087489/japan-attitude-use-internet-activities-personalized-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Opinions on The Use of One's Internet Activities for Targeted Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1087489/japan-attitude-use-internet-activities-personalized-advertisements/
Adobe Systems & Dentsu Digital Inc., Opinions on the use of one's internet activities for targeted advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1087489/japan-attitude-use-internet-activities-personalized-advertisements/ (last visited December 18, 2024)
Opinions on the use of one's internet activities for targeted advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1087489/japan-attitude-use-internet-activities-personalized-advertisements/
