According to a survey conducted in July 2019, close to 69 percent of respondents aged 20 to 69 years old in Japan did not want companies to use their purchase history for targeted advertisements. Among those who welcomed the use of one's purchase history, information gathered from buying daily necessities was the most accepted category.
Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019
multiple answers possible for those who welcomed the use of one's purchase history
Method of interview
Online survey
Supplementary notes
Original question: "Please think about the promotion and notifications of a producer or shop that offers products such as cameras, consumer electronics, fashion and cosmetic products (provisionally called Company A). Company A is a company that you trust and whose name is well-known. Which kind of promotion or notification from Company A would you welcome?"
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Opinions on The Use of One's Purchase History for Targeted Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
Adobe Systems & Dentsu Digital Inc., Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/ (last visited December 19, 2024)
Opinions on the use of one's purchase history for targeted advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1087473/japan-attitude-use-purchase-history-personalized-advertisements/
