This chart shows marketing behaviors and the share of marketing professionals who think that they will be the most important determinant of future success in marketing. The chart shows that 10 percent of marketers thought that the ability to work better across channels such as web, mobile, and social channels was going to be the make the biggest difference for future marketing effectiveness.
Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*
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Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*
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* Respondents were asked to select only one. ** N (France) = 400, n (Germany) = 451, n (UK) = 450 *** *Response option reworded in 2016, trending data not available
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Adobe. (October 18, 2016). Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?* [Graph]. In Statista. Retrieved April 17, 2025, from https://www.statista.com/statistics/473669/future-determinants-of-marketing-effectiveness-europe/
Adobe. "Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*." Chart. October 18, 2016. Statista. Accessed April 17, 2025. https://www.statista.com/statistics/473669/future-determinants-of-marketing-effectiveness-europe/
Adobe. (2016). Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*. Statista. Statista Inc.. Accessed: April 17, 2025. https://www.statista.com/statistics/473669/future-determinants-of-marketing-effectiveness-europe/
Adobe. "Which Specific Behavior Do You Think Will Make The Biggest Difference in Determining Marketing Effectiveness for Your Company 12 Months from Now?*." Statista, Statista Inc., 18 Oct 2016, https://www.statista.com/statistics/473669/future-determinants-of-marketing-effectiveness-europe/
Adobe, Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?* Statista, https://www.statista.com/statistics/473669/future-determinants-of-marketing-effectiveness-europe/ (last visited April 17, 2025)
Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?* [Graph], Adobe, October 18, 2016. [Online]. Available: https://www.statista.com/statistics/473669/future-determinants-of-marketing-effectiveness-europe/
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