Preferred purchase channel for homeware brands in the Netherlands 2019
As of 2019, a sizable share of consumers surveyed in the Netherlands indicated that, when buying homeware brands, they preferred to shop with retailers who sell multiple brands than in single brand shops or webshops. Close to 50 percent of survey respondents expressed a preference for multi-brand retailers, whereas around 15 percent of respondents preferred to purchase homewares from single brand shops.
