D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowConsumer preference for premium or private label electronics in the Netherlands 2019
As of 2019, the vast majority of consumers surveyed in the Netherlands appeared to take brand into consideration when purchasing electronics. Close to 70 percent of consumers included in this survey indicated that they primarily purchased premium brand electronics, while the share of respondents who tended to stick to private label branded electronic items was significantly lower, at just six percent.
