Leading KPIs of video advertising campaigns performance in Italy 2018-2019

Published by
Michele Majidi,
Jan 6, 2023
In the two-years 2018 and 2019, Italian companies used several performance indicators to evaluate the effectiveness of their video online advertising campaigns. Indicator such as the reach of the video was the most used to check for an increase in company's awareness. On the other hand, engagement rate was mainly used to evaluate the effect of the campaign on the consideration of the consumers towards the company.

Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage

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Release date

October 2019

Region

Italy

Survey time period

2018 and 2019

Number of respondents

105 respondents

Special properties

Top spender companies

Supplementary notes

This question was phrased by the source as follows: "Consideri ora il formato video e gli obiettivi con cui questo formato è utilizzato all'interno dell' iniziativa di marketing e comunicazione. Quali metriche utilizzate per la misurazione delle sue performance?"

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