In the two-years 2018 and 2019, Italian companies used several performance indicators to evaluate the effectiveness of their video online advertising campaigns. Indicator such as the reach of the video was the most used to check for an increase in company's awareness. On the other hand, engagement rate was mainly used to evaluate the effect of the campaign on the consideration of the consumers towards the company.
Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage
This question was phrased by the source as follows: "Consideri ora il formato video e gli obiettivi con cui questo formato è utilizzato all'interno dell' iniziativa di marketing e comunicazione. Quali metriche utilizzate per la misurazione delle sue performance?"
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Osservatori Digital Innovation. (October 18, 2019). Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
Osservatori Digital Innovation. "Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage." Chart. October 18, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
Osservatori Digital Innovation. (2019). Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
Osservatori Digital Innovation. "Leading Kpis of Video Advertising Campaigns Performance in Italy between 2018 and 2019, by Funnel Stage." Statista, Statista Inc., 18 Oct 2019, https://www.statista.com/statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
Osservatori Digital Innovation, Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage Statista, https://www.statista.com/statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/ (last visited December 22, 2024)
Leading KPIs of video advertising campaigns performance in Italy between 2018 and 2019, by funnel stage [Graph], Osservatori Digital Innovation, October 18, 2019. [Online]. Available: https://www.statista.com/statistics/1086765/leading-kpis-of-video-advertising-campaigns-performance-in-italy/
