According to a survey conducted in July 2019, more than 53 percent of respondents aged 20 to 69 years old in Japan did not want companies to use their personal information for targeted advertisements. Among those who welcomed the use of personal data, gender and age were the most accepted categories.
Opinions on sharing personal information for targeted advertisements among people in Japan as of July 2019
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Opinions on sharing personal information for targeted advertisements among people in Japan as of July 2019
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multiple answers possible for those who welcomed the use of personal information
Method of interview
Online survey
Supplementary notes
*Workplace or residence changes etc.
Original question: "Please think about the promotion and notifications of a producer or shop that offers products such as cameras, consumer electronics, fashion and cosmetic products (provisionally called Company A). Company A is a company that you trust and whose name is well-known. Which kind of promotion or notification from Company A would you welcome?"
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Opinions on sharing personal information for targeted advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1086692/japan-attitude-sharing-personal-information-for-personalized-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Opinions on sharing personal information for targeted advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1086692/japan-attitude-sharing-personal-information-for-personalized-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Opinions on sharing personal information for targeted advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1086692/japan-attitude-sharing-personal-information-for-personalized-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Opinions on Sharing Personal Information for Targeted Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1086692/japan-attitude-sharing-personal-information-for-personalized-advertisements/
Adobe Systems & Dentsu Digital Inc., Opinions on sharing personal information for targeted advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1086692/japan-attitude-sharing-personal-information-for-personalized-advertisements/ (last visited March 17, 2025)
Opinions on sharing personal information for targeted advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1086692/japan-attitude-sharing-personal-information-for-personalized-advertisements/
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