In 2021, internet advertising in Poland overtook television advertising for the first time and was the advertising medium with the highest value - over 4.48 billion zloty. Still, television advertising continued to rise and was worth 4.45 billion zloty. The amount of both magazine and newspaper advertising, as well as cinema advertising, increased slightly compared to the previous year.
Value of the advertising market in different media in Poland from 2018 to 2021
(in million zloty)
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WirtualneMedia. (March 1, 2022). Value of the advertising market in different media in Poland from 2018 to 2021 (in million zloty) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1086669/poland-advertising-value-by-media/
WirtualneMedia. "Value of the advertising market in different media in Poland from 2018 to 2021 (in million zloty)." Chart. March 1, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1086669/poland-advertising-value-by-media/
WirtualneMedia. (2022). Value of the advertising market in different media in Poland from 2018 to 2021 (in million zloty). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1086669/poland-advertising-value-by-media/
WirtualneMedia. "Value of The Advertising Market in Different Media in Poland from 2018 to 2021 (in Million Zloty)." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1086669/poland-advertising-value-by-media/
WirtualneMedia, Value of the advertising market in different media in Poland from 2018 to 2021 (in million zloty) Statista, https://www.statista.com/statistics/1086669/poland-advertising-value-by-media/ (last visited November 21, 2024)
Value of the advertising market in different media in Poland from 2018 to 2021 (in million zloty) [Graph], WirtualneMedia, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1086669/poland-advertising-value-by-media/