According to a survey conducted in July 2019, close to 47 percent of Japanese respondents aged 30 to 39 years old did not know that companies used personal information, such as one's online search history, purchase history or location, in order to advertise their products more precisely. People aged 60 years and older were the most likely to know about this kind of advertising. One possible explanation given by the source was that younger people took detailed recommendations for granted and were therefore less aware of data references.
Awareness of personalized advertisements among people in Japan as of July 2019, by age group
Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. Did you know about such kind of marketing activities?"
Sample size of age groups:
20 to 29 years: n=200
30 to 39 years: n=200
40 to 49 years: n=200
50 to 59 years: n=200
60 to 69 years: n=200
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Awareness of personalized advertisements among people in Japan as of July 2019, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, und Dentsu Digital Inc.. "Awareness of personalized advertisements among people in Japan as of July 2019, by age group." Chart. December 5, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, Dentsu Digital Inc.. (2019). Awareness of personalized advertisements among people in Japan as of July 2019, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems, and Dentsu Digital Inc.. "Awareness of Personalized Advertisements among People in Japan as of July 2019, by Age Group." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
Adobe Systems & Dentsu Digital Inc., Awareness of personalized advertisements among people in Japan as of July 2019, by age group Statista, https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/ (last visited December 18, 2024)
Awareness of personalized advertisements among people in Japan as of July 2019, by age group [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1086667/japan-awareness-personalized-advertisements-by-age-group/
