In 2019, there were 1.1 million active sellers from the United States selling goods via Amazon.com. Approximately a third of those sellers had at least one sale during the measured period, and 168,000 sellers generated at least 100,000 U.S. dollars in Amazon marketplace sales.
Key metrics of Amazon.com marketplace sellers in the United States in 2019
Characteristic
Metrics
Total sellers on Amazon.com (in millions)
2.2
Total active sellers on Amazon.com (in millions)
1.1
.. with at least one sale
898,000
.. with $100,000 in sales
168,000
.. with $500,000 in sales
40,000
.. with $1 million in sales
18,000
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Marketplace Pulse. (December 16, 2019). Key metrics of Amazon.com marketplace sellers in the United States in 2019 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1086637/amazoncom-3p-seller-metrics-usa/
Marketplace Pulse. "Key metrics of Amazon.com marketplace sellers in the United States in 2019." Chart. December 16, 2019. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1086637/amazoncom-3p-seller-metrics-usa/
Marketplace Pulse. (2019). Key metrics of Amazon.com marketplace sellers in the United States in 2019. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1086637/amazoncom-3p-seller-metrics-usa/
Marketplace Pulse. "Key Metrics of Amazon.Com Marketplace Sellers in The United States in 2019." Statista, Statista Inc., 16 Dec 2019, https://www.statista.com/statistics/1086637/amazoncom-3p-seller-metrics-usa/
Marketplace Pulse, Key metrics of Amazon.com marketplace sellers in the United States in 2019 Statista, https://www.statista.com/statistics/1086637/amazoncom-3p-seller-metrics-usa/ (last visited May 15, 2025)
Key metrics of Amazon.com marketplace sellers in the United States in 2019 [Graph], Marketplace Pulse, December 16, 2019. [Online]. Available: https://www.statista.com/statistics/1086637/amazoncom-3p-seller-metrics-usa/
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