In 2019, a survey revealed the preferred promotional activities related to sheep milk cheese among Italian consumers. It emerged that 47 percent of the respondents were interested in promotional activities taking place during trade fairs and gastronomic events. Tasting corners available in retail stores were also found to be appreciated by 45 percent of the consumers under survey.
Interest in promotional activities concerning sheep milk cheese in Italy in 2019, by type
Characteristic
Share of consumers
Promotional activities during trade fairs/gastronomic events
47
Tasting corners in retail stores
45
Initiatives promoting art/culture and gastronomy in the production areas
41
Products sold with cards describing the production area, product quality and characteristics
37
Websites where to retrieve information, download recipes and suggestions
35
Products sold with cards illustrating the methods of use
34
Information and communication campaigns on social media/other media
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ISMEA (Italy). (December 16, 2019). Interest in promotional activities concerning sheep milk cheese in Italy in 2019, by type [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1086567/promotional-activities-of-sheep-milk-cheese-in-italy/
ISMEA (Italy). "Interest in promotional activities concerning sheep milk cheese in Italy in 2019, by type." Chart. December 16, 2019. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1086567/promotional-activities-of-sheep-milk-cheese-in-italy/
ISMEA (Italy). (2019). Interest in promotional activities concerning sheep milk cheese in Italy in 2019, by type. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1086567/promotional-activities-of-sheep-milk-cheese-in-italy/
ISMEA (Italy). "Interest in Promotional Activities concerning Sheep Milk Cheese in Italy in 2019, by Type." Statista, Statista Inc., 16 Dec 2019, https://www.statista.com/statistics/1086567/promotional-activities-of-sheep-milk-cheese-in-italy/
ISMEA (Italy), Interest in promotional activities concerning sheep milk cheese in Italy in 2019, by type Statista, https://www.statista.com/statistics/1086567/promotional-activities-of-sheep-milk-cheese-in-italy/ (last visited November 24, 2024)
Interest in promotional activities concerning sheep milk cheese in Italy in 2019, by type [Graph], ISMEA (Italy), December 16, 2019. [Online]. Available: https://www.statista.com/statistics/1086567/promotional-activities-of-sheep-milk-cheese-in-italy/
