Share of digital advertising spending in the Scandinavian countries 2018-2019

Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019

Characteristic20182019
Norway 61.7% 65.5%
Denmark 57.8% 61.1%
Sweden 56.3% 60.3%
Created with Highcharts 7.2.2Share of digital ad spending of total media ad spending61.7%61.7%57.8%57.8%56.3%56.3%65.5%65.5%61.1%61.1%60.3%60.3%20182019NorwayDenmarkSweden
0%20%40%60%80%
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Source

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Release date

February 2019

Region

Denmark, Norway, Sweden

Survey time period

February 2019

Supplementary notes

The source adds the following information:
"Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising".

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Overview

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Online advertising

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Attitudes

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Consumption

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Special focus: Paid software

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Further related statistics

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