As of 2018 and 2019, in all three Scandinavian countries the digital advertising spending accounted for more than a half of the total media ad spending. In 2019, the expenditure on digital ads in Norway represented 65.5 percent of the total media ad spending in the country.
Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019
The source adds the following information: "Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (February 28, 2019). Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1086558/share-of-digital-advertising-spending-in-the-scandinavian-countries/
eMarketer. "Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019." Chart. February 28, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1086558/share-of-digital-advertising-spending-in-the-scandinavian-countries/
eMarketer. (2019). Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1086558/share-of-digital-advertising-spending-in-the-scandinavian-countries/
eMarketer. "Share of Digital Advertising of Total Media Advertising Spending in The Scandinavian Countries in 2018 and 2019." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/1086558/share-of-digital-advertising-spending-in-the-scandinavian-countries/
eMarketer, Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019 Statista, https://www.statista.com/statistics/1086558/share-of-digital-advertising-spending-in-the-scandinavian-countries/ (last visited August 25, 2024)
Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019 [Graph], eMarketer, February 28, 2019. [Online]. Available: https://www.statista.com/statistics/1086558/share-of-digital-advertising-spending-in-the-scandinavian-countries/
