According to a survey conducted in July 2019, more than 38 percent of respondents in Japan did not know that companies used personal information, such as one's online search history, purchase history or location, in order to advertise their products more precisely. A breakdown by age groups in the same survey showed that people aged 60 years and older were more aware of this kind of advertising than younger generations.
Awareness of personalized advertisements among people in Japan as of July 2019
Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. Did you know about such kind of marketing activities?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Awareness of personalized advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Awareness of personalized advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Awareness of personalized advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Awareness of Personalized Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
Adobe Systems & Dentsu Digital Inc., Awareness of personalized advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/ (last visited November 17, 2024)
Awareness of personalized advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
