Awareness of personalized marketing Japan 2019

Awareness of personalized advertisements among people in Japan as of July 2019

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Release date

December 2019

Region

Japan

Survey time period

July 2019

Number of respondents

1,000 respondents

Age group

20-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. Did you know about such kind of marketing activities?"

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