According to a survey conducted in July 2019, more than 38 percent of respondents in Japan did not know that companies used personal information, such as one's online search history, purchase history or location, in order to advertise their products more precisely. A breakdown by age groups in the same survey showed that people aged 60 years and older were more aware of this kind of advertising than younger generations.
Awareness of personalized advertisements among people in Japan as of July 2019
Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. Did you know about such kind of marketing activities?"
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Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Awareness of personalized advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Awareness of personalized advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Awareness of personalized advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Awareness of Personalized Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
Adobe Systems & Dentsu Digital Inc., Awareness of personalized advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/ (last visited December 18, 2024)
Awareness of personalized advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1086400/japan-awareness-personalized-advertisements/
