Information needs of German men and women in 2023

Published by
Kasia Davies,
Dec 13, 2024
Almost 56 percent of male respondents in Germany can usually find the information they are looking for on the internet. 48 percent of women confirmed this statement. This statistic shows the information needs of men and women in Germany in 2023. Figures are based on a survey conducted that year.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

German population on statements regarding information needs in 2023, by gender

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Source

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Release date

June 2023

Region

Germany

Survey time period

2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information about the population:
Base: German-speaking population aged 14 and older in private households at the primary place of residence in the Federal Republic of Germany

Information on total sample:
2023: 23,015 respondents, representing 70.08 million people

Information on target group "Women"
2023: representing to 35.54 million people

Information on target group "Men"
2023: representing 34.54 million people

Further information on methodology can be found here.

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