There was a clear correlation between luxury goods purchase and press literacy in Poland in 2017. Thirty-seven percent of consumers who purchased from at least three luxury categories were readers of ten or more press titles, compared to only four percent of consumers who did not buy any luxury products. Wealthy consumers were also likely to spend more daily time reading the press.
Comparison between the number of categories of luxury goods consumers buy from and the number of press titles they read in Poland in 2017
Affluent consumers are defined as those whose monthly earnings exceed 5 thousand zloty, and wealthy consumers - those whose earnings exceed 14 thousand zloty.
The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide any information regarding percentage points exceeding 100 percent.
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Polskie Badania Czytelnictwa. (December 11, 2017). Comparison between the number of categories of luxury goods consumers buy from and the number of press titles they read in Poland in 2017 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1086394/poland-luxury-consumption-and-press-literacy/
Polskie Badania Czytelnictwa. "Comparison between the number of categories of luxury goods consumers buy from and the number of press titles they read in Poland in 2017." Chart. December 11, 2017. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1086394/poland-luxury-consumption-and-press-literacy/
Polskie Badania Czytelnictwa. (2017). Comparison between the number of categories of luxury goods consumers buy from and the number of press titles they read in Poland in 2017. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1086394/poland-luxury-consumption-and-press-literacy/
Polskie Badania Czytelnictwa. "Comparison between The Number of Categories of Luxury Goods Consumers Buy from and The Number of Press Titles They Read in Poland in 2017." Statista, Statista Inc., 11 Dec 2017, https://www.statista.com/statistics/1086394/poland-luxury-consumption-and-press-literacy/
Polskie Badania Czytelnictwa, Comparison between the number of categories of luxury goods consumers buy from and the number of press titles they read in Poland in 2017 Statista, https://www.statista.com/statistics/1086394/poland-luxury-consumption-and-press-literacy/ (last visited December 18, 2024)
Comparison between the number of categories of luxury goods consumers buy from and the number of press titles they read in Poland in 2017 [Graph], Polskie Badania Czytelnictwa, December 11, 2017. [Online]. Available: https://www.statista.com/statistics/1086394/poland-luxury-consumption-and-press-literacy/
