Type of e-mail newsletter used by footwear and apparel e-shops Russia 2020

Published by A. Melkadze, Aug 30, 2022
One-third of online fashion retail companies in Russia employed external services for e-mail newsletter management as of 2020. Another one-third did not work with such method for promotional purposes, while over 20 percent used a self-developed system.

E-mail newsletter usage by footwear and apparel online stores in Russia in 2020, by type

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Release date

June 2021

Region

Russia

Survey time period

2020

Supplementary notes

Statistics based on the data of 109 online stores among top 1,000 Russian online retailers with a minimum annual turnover of at least 100 billion Russian rubles. The study included stores selling only clothes and shoes, as well as stores for which this is the main but not the only category and two universal marketplaces - Wildberries.ru and Ozon.ru.

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