Leading internet search engines in Poland 2024

Google's dominance in Poland's search engine market is striking, with a 95.7 percent share in August 2024. The disparity between Google and its rivals highlights the challenges alternative search engines face in gaining traction in the Polish market.

Google's reach across devices

Google's supremacy extends across both desktop and mobile platforms in Poland. On desktop computers, Google commanded an 86.41 percent share in March 2024, while its dominance was even more pronounced on mobile devices, reaching an impressive 98.49 percent. This consistent leadership across platforms demonstrates Google's ability to cater to users' search needs regardless of their device.

Impact on advertising and e-commerce

The search engine giant's influence extends beyond user preferences, significantly impacting Poland's digital advertising landscape. In 2023, search engine marketing accounted for 31.2 percent of the online advertising market in the country. This substantial share reflects the importance of search engines in reaching consumers. Additionally, Google's search results play a crucial role in e-commerce visibility, with popular marketplace Allegro topping the rankings on Google's search engine by reaching over 2.6 million phrases in January 2024.