The majority of apparel and footwear online stores in Russia employed statistics and analytics for marketing in 2020. Advertising networks were the second most popular service for promotional purposes among nearly 90 percent of Russian online retailers of fashion.
Footwear and apparel online stores marketing services usage in Russia in 2020, by type
Statistics based on the data of 109 online stores among top 1,000 Russian online retailers with a minimum annual turnover of at least 100 billion Russian rubles. The study included stores selling only clothes and shoes, as well as stores for which this is the main but not the only category and two universal marketplaces - Wildberries.ru and Ozon.ru.
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Data Insight (RU). (June 22, 2021). Footwear and apparel online stores marketing services usage in Russia in 2020, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1086198/russia-footwear-and-apparel-e-shops-marketing-services-use/
Data Insight (RU). "Footwear and apparel online stores marketing services usage in Russia in 2020, by type." Chart. June 22, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1086198/russia-footwear-and-apparel-e-shops-marketing-services-use/
Data Insight (RU). (2021). Footwear and apparel online stores marketing services usage in Russia in 2020, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1086198/russia-footwear-and-apparel-e-shops-marketing-services-use/
Data Insight (RU). "Footwear and Apparel Online Stores Marketing Services Usage in Russia in 2020, by Type." Statista, Statista Inc., 22 Jun 2021, https://www.statista.com/statistics/1086198/russia-footwear-and-apparel-e-shops-marketing-services-use/
Data Insight (RU), Footwear and apparel online stores marketing services usage in Russia in 2020, by type Statista, https://www.statista.com/statistics/1086198/russia-footwear-and-apparel-e-shops-marketing-services-use/ (last visited December 22, 2024)
Footwear and apparel online stores marketing services usage in Russia in 2020, by type [Graph], Data Insight (RU), June 22, 2021. [Online]. Available: https://www.statista.com/statistics/1086198/russia-footwear-and-apparel-e-shops-marketing-services-use/
