In a survey conducted among married women in Japan in July 2022, half of the respondents claimed to make purchase decisions for expensive items such as cars and durable consumer goods together with their spouses. In contrast, over 38 percent stated that their husbands are the sole decision makers for expensive purchases.
Person responsible for car and durable consumer goods purchase decisions among married couples in Japan as of July 2022
Original question: "Between you and your spouse, which of you decides on the following?"
Respondents were asked to select between "wife", "wife if anything", "together as a couple", "husband if anything" and "husband".
Questionnaires were distributed to respondents during individual visits and, in exceptional cases, mailed to absent households. Completed questionnaires were collected in person or submitted by mail or via the online survey system of the government.
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National Institute of Population and Social Security Research. (August 22, 2023). Person responsible for car and durable consumer goods purchase decisions among married couples in Japan as of July 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1085705/japan-expensive-goods-purchase-decision-maker-married-couple/
National Institute of Population and Social Security Research. "Person responsible for car and durable consumer goods purchase decisions among married couples in Japan as of July 2022." Chart. August 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1085705/japan-expensive-goods-purchase-decision-maker-married-couple/
National Institute of Population and Social Security Research. (2023). Person responsible for car and durable consumer goods purchase decisions among married couples in Japan as of July 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1085705/japan-expensive-goods-purchase-decision-maker-married-couple/
National Institute of Population and Social Security Research. "Person Responsible for Car and Durable Consumer Goods Purchase Decisions among Married Couples in Japan as of July 2022." Statista, Statista Inc., 22 Aug 2023, https://www.statista.com/statistics/1085705/japan-expensive-goods-purchase-decision-maker-married-couple/
National Institute of Population and Social Security Research, Person responsible for car and durable consumer goods purchase decisions among married couples in Japan as of July 2022 Statista, https://www.statista.com/statistics/1085705/japan-expensive-goods-purchase-decision-maker-married-couple/ (last visited December 22, 2024)
Person responsible for car and durable consumer goods purchase decisions among married couples in Japan as of July 2022 [Graph], National Institute of Population and Social Security Research, August 22, 2023. [Online]. Available: https://www.statista.com/statistics/1085705/japan-expensive-goods-purchase-decision-maker-married-couple/
