In 2023, online advertising spending in Colombia surpassed 2.66 trillion Colombian pesos, of which almost 2.12 trillion pesos were invested in digital display ads. Search, classified, and directory advertising attracted over 545 billion pesos.
Digital advertising spending in Colombia in 2023, by format
(in billion Colombian pesos)
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IAB Colombia. (February 15, 2024). Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. "Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos)." Chart. February 15, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. (2024). Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. "Digital Advertising Spending in Colombia in 2023, by Format (in Billion Colombian Pesos)." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia, Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos) Statista, https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/ (last visited December 30, 2024)
Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos) [Graph], IAB Colombia, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/