In 2022, roughly 2.4 trillion Colombian pesos were invested in digital advertising in Colombia. Out of this sum, display ads attracted 1.9 trillion pesos, whereas search, classified, and directory ads totaled 453.2 billion pesos.
Digital advertising spending in Colombia in 2022, by format
(in billion Colombian pesos)
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IAB Colombia. (March 17, 2023). Digital advertising spending in Colombia in 2022, by format (in billion Colombian pesos) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. "Digital advertising spending in Colombia in 2022, by format (in billion Colombian pesos)." Chart. March 17, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. (2023). Digital advertising spending in Colombia in 2022, by format (in billion Colombian pesos). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. "Digital Advertising Spending in Colombia in 2022, by Format (in Billion Colombian Pesos)." Statista, Statista Inc., 17 Mar 2023, https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia, Digital advertising spending in Colombia in 2022, by format (in billion Colombian pesos) Statista, https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/ (last visited October 02, 2024)
Digital advertising spending in Colombia in 2022, by format (in billion Colombian pesos) [Graph], IAB Colombia, March 17, 2023. [Online]. Available: https://www.statista.com/statistics/1085425/display-advertising-spending-format-colombia/