Do consumers in the Netherlands prefer to shop online or offline, and what orientation channels do they use? This survey divides participants in four categories, of which the so-called store-shoppers form the largest. Store-shoppers both orientate and buy their products in brick-and-mortar stores. Only four percent of participants were showroomers, or consumers who orientate in brick-and-mortar stores, but eventually buy their products online. The opposite of this, the webroomers - who orientate online, but buy in brick-and-mortar stores - was more common, at roughly one-third of the shoppers.
Distribution of online and offline shoppers in the Netherlands in 2018, by type
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. The source does not specify the date of the survey or survey method.
The source adds the following explanation:
Webroomers: consumers who orientate online, but buy in brick-and-mortar stores.
Online shoppers: consumers who orientate and buy online.
Store-shoppers: consumers who orientate and buy in brick-and-mortar stores.
Showroomers: consumers who orientate in brick-and-mortar stores, but buy online.
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IPG Mediabrands. (October 8, 2018). Distribution of online and offline shoppers in the Netherlands in 2018, by type [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1085195/types-of-online-and-offline-shoppers-in-the-netherlands/
IPG Mediabrands. "Distribution of online and offline shoppers in the Netherlands in 2018, by type." Chart. October 8, 2018. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1085195/types-of-online-and-offline-shoppers-in-the-netherlands/
IPG Mediabrands. (2018). Distribution of online and offline shoppers in the Netherlands in 2018, by type. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1085195/types-of-online-and-offline-shoppers-in-the-netherlands/
IPG Mediabrands. "Distribution of Online and Offline Shoppers in The Netherlands in 2018, by Type." Statista, Statista Inc., 8 Oct 2018, https://www.statista.com/statistics/1085195/types-of-online-and-offline-shoppers-in-the-netherlands/
IPG Mediabrands, Distribution of online and offline shoppers in the Netherlands in 2018, by type Statista, https://www.statista.com/statistics/1085195/types-of-online-and-offline-shoppers-in-the-netherlands/ (last visited December 26, 2024)
Distribution of online and offline shoppers in the Netherlands in 2018, by type [Graph], IPG Mediabrands, October 8, 2018. [Online]. Available: https://www.statista.com/statistics/1085195/types-of-online-and-offline-shoppers-in-the-netherlands/
