Do consumers in the Netherlands prefer to shop online or offline? Generally speaking, Dutch consumers have a preference for brick-and-mortar stores, but depending on the product category, these physical stores can face stiff competition from online retailers. For example, over 40 percent of respondents taking part in this survey stated to preferably buy electronic appliances online.
Customer preference for online or offline shopping in the Netherlands in 2018, by product category
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Customer preference for online or offline shopping in the Netherlands in 2018, by product category
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This question was phrased by the source as follows: "Als een product binnen de categorie (...) even duur was in de winkel en online, waar zou u het dan het liefst kopen?" (English: If a product within the category (...) was equally expensive in a brick-and-mortar store and online, where would you prefer to buy it?)
The source does not specify the date of the survey or survey method.
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IPG Mediabrands. (October 8, 2018). Customer preference for online or offline shopping in the Netherlands in 2018, by product category [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
IPG Mediabrands. "Customer preference for online or offline shopping in the Netherlands in 2018, by product category." Chart. October 8, 2018. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
IPG Mediabrands. (2018). Customer preference for online or offline shopping in the Netherlands in 2018, by product category. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
IPG Mediabrands. "Customer Preference for Online or Offline Shopping in The Netherlands in 2018, by Product Category." Statista, Statista Inc., 8 Oct 2018, https://www.statista.com/statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
IPG Mediabrands, Customer preference for online or offline shopping in the Netherlands in 2018, by product category Statista, https://www.statista.com/statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/ (last visited February 18, 2025)
Customer preference for online or offline shopping in the Netherlands in 2018, by product category [Graph], IPG Mediabrands, October 8, 2018. [Online]. Available: https://www.statista.com/statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
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