The vast majority of respondents in Poland did not observe luxury brands on social media in 2019. If they already look at such profiles, they most often visit brand profiles from the cosmetics and perfume segment (60 percent), jewelry and watches (59 percent), and fashion (58 percent).
Categories of luxury brands that consumers observe on social media in Poland in 2019
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KPMG Poland. (December 12, 2019). Categories of luxury brands that consumers observe on social media in Poland in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/
KPMG Poland. "Categories of luxury brands that consumers observe on social media in Poland in 2019." Chart. December 12, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/
KPMG Poland. (2019). Categories of luxury brands that consumers observe on social media in Poland in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/
KPMG Poland. "Categories of Luxury Brands That Consumers Observe on Social Media in Poland in 2019." Statista, Statista Inc., 12 Dec 2019, https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/
KPMG Poland, Categories of luxury brands that consumers observe on social media in Poland in 2019 Statista, https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/ (last visited December 22, 2024)
Categories of luxury brands that consumers observe on social media in Poland in 2019 [Graph], KPMG Poland, December 12, 2019. [Online]. Available: https://www.statista.com/statistics/1085187/poland-luxury-brand-categirues-observed-on-social-media/