Consumers in Poland in 2019 considered the brand's prestige (68 percent of indications), quality and reliability (66 percent), as well as appearance, design, and aesthetics (63 percent) to be essential features characterizing luxury products. On the other hand, the least frequently indicated features were the values represented by the brand (17 percent), and the fact that it was promoted by celebrities (27 percent).
Characteristics that distinguish luxury goods in Poland in 2019
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KPMG Poland. (December 12, 2019). Characteristics that distinguish luxury goods in Poland in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1085175/poland-special-features-of-luxury-goods/
KPMG Poland. "Characteristics that distinguish luxury goods in Poland in 2019." Chart. December 12, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1085175/poland-special-features-of-luxury-goods/
KPMG Poland. (2019). Characteristics that distinguish luxury goods in Poland in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1085175/poland-special-features-of-luxury-goods/
KPMG Poland. "Characteristics That Distinguish Luxury Goods in Poland in 2019." Statista, Statista Inc., 12 Dec 2019, https://www.statista.com/statistics/1085175/poland-special-features-of-luxury-goods/
KPMG Poland, Characteristics that distinguish luxury goods in Poland in 2019 Statista, https://www.statista.com/statistics/1085175/poland-special-features-of-luxury-goods/ (last visited December 22, 2024)
Characteristics that distinguish luxury goods in Poland in 2019 [Graph], KPMG Poland, December 12, 2019. [Online]. Available: https://www.statista.com/statistics/1085175/poland-special-features-of-luxury-goods/
