Share of online shoppers in Poland 2020-2024, by type of product

Published by
Adriana Sas,
Dec 17, 2024

The most popular goods purchased online in Poland in 2024 were clothes, footwear, and accessories. These products were purchased by 77 percent of e-shoppers. Cosmetics, furniture, and items for kids were also trendy among shoppers. The least popular were products from the music category.

Type of goods or services purchased or ordered by online shoppers in Poland from 2020 to 2024

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Release date

December 2024

Region

Poland

Survey time period

2020 to 2024

Special properties

Individuals ordering or purchasing over the internet in the last 3 months

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Statistics on " E-commerce in Poland "

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Retail market in PolandEuropean shopping centersRetail trade in EuropeDiscounters in EuropeOmnichannel retail in Poland
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