According to a March 2024 analysis, Rome reported the highest number of Airbnb listings among the selected Italian cities. As of that month, there were over 30 thousand establishments listed on Airbnb in the Italian capital. Milan and Florence followed behind, with roughly 22 thousand and 11 thousand listings on Airbnb.
What are the leading brands for accommodation bookings in Italy?
According to the Statista Consumer Insights Global survey, Airbnb was the second most popular brand for hotel and private accommodation online bookings in Italy as of March 2024, with 27 percent of respondents booking accommodation establishments via that website. As of that month, Booking.com topped the ranking, with roughly three-quarters of the sample using that provider.
Booking Holdings vs. Airbnb
Booking Holdings, which operates the Booking.com brand, and Airbnb are among the biggest companies in the online travel market. As of September 2023, Booking Holdings had the highest market cap of leading online travel companies worldwide, while Airbnb ranked second. That year, both companies experienced a significant annual increase in earnings. In 2023, the revenue of Booking Holdings worldwide peaked at over 21 billion U.S. dollars. Similarly, the global revenue of Airbnb reached its highest point that year.
Number of Airbnb listings in selected Italian cities as of March 2024
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Inside Airbnb. (March 24, 2024). Number of Airbnb listings in selected Italian cities as of March 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
Inside Airbnb. "Number of Airbnb listings in selected Italian cities as of March 2024." Chart. March 24, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
Inside Airbnb. (2024). Number of Airbnb listings in selected Italian cities as of March 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
Inside Airbnb. "Number of Airbnb Listings in Selected Italian Cities as of March 2024." Statista, Statista Inc., 24 Mar 2024, https://www.statista.com/statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/
Inside Airbnb, Number of Airbnb listings in selected Italian cities as of March 2024 Statista, https://www.statista.com/statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/ (last visited August 25, 2024)
Number of Airbnb listings in selected Italian cities as of March 2024 [Graph], Inside Airbnb, March 24, 2024. [Online]. Available: https://www.statista.com/statistics/1084927/number-of-airbnb-listings-in-selected-italian-cities/